Comparing supermarket prices app
Super Easy
Saving money made Super Easy
Back then in 2021, the Covid-19 stroke again, lots of people lost their jobs and have been stuck at home under lockdown.
It was a great opportunity to save money, but how?
Hilarious pictures I found on Facebook, taken in 2020
The problem
With the increasing amount of different products, it is hard to Identify which stores have the best deals within a specific distance or area.
The solution
An app that lets users see product prices in nearby stores and place an order from their preferred supermarket.
RESEARCH
Qualitative analysis
1
Money
Products are too expensive
5
Help
Supermarkets frequently change their products' order and there is no a guidance
To better understand the identified problem, I spoke with 5 potential users aged 25 to 75 and gathered the following insights.
2
Quality
Low quality of the offered products
3
Deficiencies
Lack of treetment of deficiencies
4
Time
Cash register queues are too long.
6
Order
No adequate platform that organized all the product prices efficiently.
7
Explanation
Not enough explanation about the ingredients.
8
Remember
Hard to remember where were the good quality products last times.
Competitive analysis
DEFINE & SYNTHESIZE
Personas
Frustrations
-
Spends too much money on groceries because he haven't found a good comparing prices app yet.
-
Doesn't remember where he found good quality products the last few times.
Needs
-
Find cheap products fast in local stores.
-
Save lists and orders automatically.
Sales man
Albert Flores
Beautician, Zeliac
Jennie Sheinman
Frustrations
-
Always have to wait a long time in the queue.
-
Cannot find gluten-free products.
Needs
-
Save time and order easily from the supermarket.
-
Know which product is in stock.
-
Find easily gluten free products in different stores.
Frustrations
-
Spends too much money on groceries because he haven't found a good comparing prices app yet.
-
Doesn't remember where he found good quality products the last few times.
Needs
-
Find cheap products fast in local stores.
-
Save lists and orders automatically.
THE SOLUTION
User flow for a new user
Continue without saving lists
No
Set up
account?
Yes
Register
Splash screen
Onboarding
Homepage
Add to wish list
No
Want to order?
Product page
Add list
Search for product
Yes
Filter
Add to cart
Delivery options
Payment page
Success page & Delivery details
wireframing
The issues
1
I don't see all the different types of each product
2
No distance range for the supermarket's location.
3
Where is the search by categories in the app?
4
Where is the hamburger menu in the app?
5
What if I want to know the prices in another store?
The solutions
1
On the product page, you can find various types of the same product, each with its price.
2
I added an option to choose the maximum distance for stores and set a default location.
3
I added pictures of categories to the main page.
4
A profile includes all the tabs instead of the hamburger menu.
5
I added other stores' prices on the product page.
Final design
1
Onboarding screens
The 3 onboarding screens provide users with insights into key features, including allergen filters, sharing lists, and store deliveries.
2
Sign in & Register
The purpose of these screens is primarily to allow users to save and share their lists for future purchases. This page appears after accessing the homepage.
3
Filtering options
Whether users have allergies or specific preferences, the app provides filtering options to enhance their shopping experience.
4
Ordering from the app
When a user adds an item to the cart, they select their preferred supermarket. Only one supermarket cart can be active at a time.
WHAT I HAVE LEARNED
Nothing is impossible
Even during the most challenging and frustrating times, when generating new ideas felt difficult, I stayed persistent. I dedicated myself to studying tutorials, identifying areas for improvement, and came back with fresh determination and improved skills.
Looking ahead, I plan to explore the option of setting up multiple shopping carts across different stores.
